The m-Wise Analytics and Reportingt Suite is an online tool for obtaining business, marketing, campaign and financial analysis for services running on the MOMA platform. The Analytics suite enables marketing managers to optimize the effectiveness of campaigns by investing the marketing budget in a substantially more efficient manner and include the following key features:
- Tracking and analyzing media marketing campaigns such as TV, radio, newspapers, Internet, billboards and digital signage
- Reporting and analytics filters based o client’s name, marketing channel, marketing campaign, time & date, mobile carrier, etc.
- Display of subscribers related information such as billable and non billable subscribers, averages numbers, subscribers per campaign, opting out subscribers, etc.
- Display of traffic related information such as number of requests, number of responses, number of distinct users, number of downloads, daily averages, etc.
- Downloads analysis – based on type of downloads, relation to subscription or price plan, relation to marketing plans, type of product, artist or title, etc
- Revenues analysis – based on campaigs, products, content items, marketing channels, mobile carriers, etc.
- Integration with Google Analytics to display information about web and WAP traffic, page views, unique visitors, etc.
The m-Wise analytics suite is powered by an OLAP (Online Analytical Processing) engine that quickly answers, both graphically and numerically, multi-dimensional analytical queries within seconds.
