The m-Wise Media Suite’s CRM and Push Campaign Module enables effective delivery of campaign and CRM messages to a list of subscribers or inventory of users.
The module is typically used for SMS marketing campaigns for customer acquision, retention and service.
The module enables to segment target audiences by pre-defined criteria.
Campaign functionality may include:
- Sending text or MMS messages to the users
- Sending WAP push link to the user (e.g. Top 10 ringtones)
- Provide bonus credits (voucher) or bonus (free) content to the users
- Measurement of campaign impact through comparison of participating users’ behavior against non=participant control groups.
- Immediate or delayed campaign delivery
- Campaign real time monitoring
- Pause/Resume control of campaign
- Extensive real-time reporting and analytics Suite for analyzing campaign effectiveness