All m-Wise solutions, services and product Suites are based on MOMA – the M-Wise core Service Delivery Platform (SDP). Originally standing for Mobile Originated Message Access, MOMA SDP has evolved over 11 years of market-oriented research, development and countless customer implementations, to become the most comprehensive and field-tested platform for Mobile content delivery and management available today. As of today MOMA has supported over 1,000 mobile marketing and mobile entertainment services and applications across more than 100 mobile carriers worldwide.
MOMA is an integrated one-stop-shop for the delivery of digital content to wireless devices, designed to provide end-users with a state-of-the-art Mobile entertainment experience. It supports any type of digital content, including mp3, fulltracks, ringtones, pictures, animations, games, music tracks, video clips, apps and any other type of downloadable content. It allows for easy management, administration, merchandising, presentation, publishing, delivery, pricing, billing, inventory, DRM, reporting, ingestion, aggregation, authorization, workflow management and settlement of various forms of digital content products. The platform includes a wide range of critical, commercial, technical and management benefits for operators, ASPs, media and content partners, based on the following key features and modules:
Based on open technology standards the MOMA SDP operates also as an Application Gateway that includes an extensive XML based API and SDK, management and control tools, centralized administration, interconnection Gateway, messaging, content based billing, reporting, analytics, user profile management, settlements, CRM and Customer Care.
The MOMA SDP service-deployment environment leverages existing network assets by using open standards in Web services (XML, WSDL, SOAP) and communications network standard interfaces (HTTP, REST, SMPP, UCP) that take advantage of the capabilities of a communications network while maintaining the integrity and security of the network.
Key Features:
- Advanced Web-based content management
- Handset management and diverse content delivery
- Flexible interface for content portal development and design
- Digital Rights Management
- Service flow and subscription management
- Rating and Billing
- Reporting and Settlement
- Open APIs for content providers
- Campaign management
- Customer care modules
Additional Features:
- Multi-territory, multi-country, multi-currency, multi-lingual, multi-timezone, cross network platform messaging and billing
- Medium independent – operates on SMS, MMS, WAP, web, IVR, and email simultaneously
- Service flow authoring tool implementing any type of request/response flow.
- Intelligent keywords management
- Partner relations management and flexible revenue sharing models
- Ability to track traffic, revenues, subscribers, purchases, and downloads from different affiliates and promotions
- Flexible rating, pricing and billing (including MO billing, MT billing, Direct carrier billing, WAP billing, coupons, and credit cards)
- Central management and maintenance administrative interface
- Service provisioning wizard enabling quick provisioning of any service (e.g. Quiz, Voting, Binary content, coupons, etc…)
- Management and delivery of any type of binary content, including music, videos, pictures, games and applications
- Comprehensive reporting, analytics and CDRs records (replication of all raw data to the customers MIS systems)
- Extensive customer care tools
- Comprehensive service monitoring and alarm via SMS, email and XML feeds
- Open API, and SDK (supporting all development frameworks Java, .NET, PHP) for web/WAP developers, 3rd parties application developers